Lessons Learned From Starting a Travel Physical Therapy Blog

Written by Jared Casazza, PT, DPT

Deciding to Start a Travel Physical Therapy Blog

It has now been well over three years since I first started my travel physical therapy blog, FifthWheelPT in 2016. I was very nervous and hesitant to put my writing out in the world in the beginning, especially since I’d always felt that I was a poor writer. It turns out that I was right about being a poor writer, and even with Whitney’s editing help, it still pains me to go back and read the first dozen or so articles on the website. My writing was bad not because I didn’t have adequate knowledge, but because I had very little practice writing because I had always avoided it. Creating a blog was way outside of my comfort zone. After all of this time, I can confidently say that starting to write was a really great decision for me, and I don’t think that I’d be in nearly the situation I am now both professionally and personally if I’d never taken the leap.

Originally I had only two goals with the blog: first, to chronicle our adventures as travel physical therapists, and second to educate others on how to become a traveling physical therapist like Whitney and I had both chosen to do as new grads. When starting a travel physical therapy blog (or any travel therapy discipline), it’s impossible to know what the future may hold for you, and it’s important to understand that the blog will likely change as you do. Everyone’s path is different, and it’s inevitable that our interests and passions change over time. Some jump into a travel therapy career and only take a couple of travel assignments before settling down at a permanent job. Others, like Whitney and I, fall in love with the adventure, freedom, and flexibility of travel therapy; and now, we have no plans to settle down anytime soon. I’d be lying if I didn’t also mention that the higher travel physical therapy salary didn’t have something to do with our decision as well!

Over the years my goals with the travel therapy blog changed and evolved just like my interests. I soon decided that the blog could be a place to not only talk about travel physical therapy, but also a great medium to educate others on financial literacy. I quickly began writing educational content regarding finances with information that I had aggregated over hundreds of hours of research, as well as tracking my own journey to financial independence as a traveling physical therapist. Over time that became the main focus of the website, despite it not even originally being on my radar when starting out. With such a variety of content we wanted to put out on the blog, from our personal travels, to financial information, to education on the ins and outs of travel therapy itself, the blog felt a little all over the place. That opened the door to create a separate website (this one) and put more of the travel therapy related educational content here at TravelTherapyMentor.com, while reserving the original site for finances and our domestic and international travels!

The Benefits of Starting a Travel Physical Therapy Blog

Starting the blog not only pushed me outside my comfort zone but also forced me to further my knowledge on a variety of topics. I would often come up with an idea for an article and then subsequently spend many hours researching that topic to make sure that I was as knowledgeable as possible on the subject. My first deep foray into taxes was a result of an article that I wrote on travel therapy salary and stipends. That sparked an interest in taxes that led to many future articles as well as saved me thousands of dollars by optimizing my own tax situation. Taxes are a subject that I doubt I would have ever seriously delved into if it wasn’t for researching for that article. Besides taxes, there have been many other areas that I have become much more competent in while doing research for articles. Some of those include: learning about the best travel therapy companies, learning about the array of health insurance options available and which ones may be the best choices for travel therapists, learning whether pursuing travel therapy as an independent contractor is a viable option, and learning about travel therapy bill rates in depth. All of these things not only made the articles I was writing more informative but also directly benefited me as a travel physical therapist as well.

Another big advantage to starting a travel physical therapy blog is being able to reflect on our past adventures. Whitney and I have written about every one of our travel assignments, weekend trips, changes in our lives, and our international travels on the blog. Going back now and rereading those old articles brings back incredible memories that we’ll cherish forever!

In addition to all this, networking with others in the travel therapy and personal finance world as a result of having the travel physical therapy blog has changed my life significantly. I’ve made connections and formed friendships with other bloggers and creators that I would have never had the opportunity to interact with otherwise. After well over a dozen guest posts and podcast interviews over the last couple of years, I’ve learned that networking is important for both the success of my website and for creating new friendships online that lead into the real world.

The Downside of Starting a Travel Physical Therapy Blog

With the good, there is always some bad as well, and starting a website is no different. The biggest disadvantage for me has been related to the time required to not only create content but also to market it. Social media marketing and networking became a significant portion of my life, to a nearly unhealthy degree at times and is still something that I struggle with today. I naively thought that since writing an article generally only takes me a couple hours that a blog would be a relatively small time commitment. That couldn’t be further from the truth.

In the beginning I had absolutely no idea how to start a blog or website. I Googled, “how to start a blog” and that’s where the work began. Creating and designing the website, researching articles, creating content, marketing, answering questions, and responding to comments and emails all take time. And in some cases, A LOT of time. As the blog, and this website, grow- so does the time required to keep up with all of the above.

Biggest Lessons Learned from My Travel Physical Therapy Blog

  1. Don’t start a website with a primary goal of making money.After some initial success and positive response from some of my articles, I began to consider whether my blog could eventually be profitable. I’ve written about the income that my blog generates a few times in the past, and this always leads to questions from readers regarding if they should create a blog as well to make extra money. My answer is always an emphatic no! Accounting for all of the time put into the tasks mentioned above, my hourly earnings for the first 2+ years of the blog would have been less than $1. Financially, I would be much better off if I had spent my time working PRN jobs as a physical therapist or even driving for Uber. Write because you enjoy it, want to share your story, or because you want to motivate others, and if you end up making some money from it, then wonderful, but if not then you won’t be disappointed!
  2. Expect that it will take a long time for your articles to start getting traction and to build any sort of following.Over the years I’ve watched many other bloggers in the physical therapy, travel therapy, and personal finance world come and go. The reason is usually two fold. First, they underestimate the time involved in creating content and maintaining the blog. Second, they are discouraged by the small number of views and engagement that their articles get. I sincerely understand both of these reasons and have grappled with them many times over the years as well. It can take a disheartening amount of time and effort to ever grow to a level that you feel like you’re actually making a difference. The most important factor to creating a successful blog, whether monetary or impactful, is persistence. Stick with it!
  3. Motivation comes in waves.There are times that I get really fired up and motivated to write, and then there are times where I don’t feel like writing for days or weeks at a time. Initially, I thought this was something I was doing wrong or something wrong with me, but over time I’ve figured out that this is normal. Take advantage of the times when you’re motivated to write to get ahead to make up for the times when your motivation drops off!
  4. Let your blog change with you over time, and don’t feel pressured to only write about one specific area.People usually read and follow a blog because they resonate with the writer and their story. As you change over time, let that be reflected in your writing and the topics you choose. Writing and reading about the same topic for years gets old no matter how interesting that topic is in the beginning.

Conclusion

If you’re considering starting a travel physical therapy blog or any other blog for that matter, go for it! But make sure it’s for the right reasons, and go into it informed about the time it will take. Use the blog as a way to develop your writing ability, thoughts, and to further your knowledge on various topics. Do your best to research topics thoroughly, because not only does that make the articles better, but you can also reap the rewards of that new knowledge. Network with other content creators and find community in the beginning in order to get through the early stages when it can feel like your efforts are wasted due to minimal readers. Let your blog content grow with you over time, and don’t be afraid to write about topics that are not generally the norm for your website if it’s something that interests you. Getting my thoughts down on “paper” has led to many positive benefits in my life, and who knows what it will lead to in the future!